World's First Interactive AR Music Video Released on Instagram Stories

Academy Award-winning artist and producer, Mark Ronson, teamed upwards with Sony Music to create what is said to be the globe's first purpose-designed, interactive music video for Instagram Stories, using real-fourth dimension AR furnishings. Called 'Pieces of Us', the track is from the latest anthology of musician King Princess called Late Night Feelings. It was developed using Facebook's newly-launched Spark AR and reportedly, used zero postal service-production. You can sentinel it hither.

In a printing release, Sony said that the video, which was shot entirely on smartphones, volition be cut upwardly and rolled out over a number of stories on Ronson and Male monarch Princess' Instagram, and fans can contribute to the procedure past taking part in polls, reacting to questions and using the new AR filters into their own Stories. "The video volition also evolve to incorporate fan-generated content then that they can besides be a function of the story", said the company. It volition appear in consecutive 24-hour cycles, each offering the viewer a different set of tools and effects for fans to appoint with.

With the increasing popularity of Instagram Stories, it was but a affair of fourth dimension before somebody jumped on the idea of creating a purpose-built music video fabricated for the platform. While Ronson may be the kickoff one to have washed that, he'll unlikely to be the last, given how effective social media outlets are in delivering music direct to the fans without having to go through traditional outlets similar radio, goggle box and even streaming platforms. Pieces of Us is a unique example of how new technologies can be applied creatively to disrupt traditional music production and offer fans new ways of engaging with artists.

Epitome Courtesy: Mark Ronson (via Instagram)

Source: https://beebom.com/instagram-stories-ar-music-video/

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